Next week's launch expected to be extremely important for the platform.

From Software's releases exclusively on next week, and Sony feels its importance to the system is "invaluable."

Discussing Sony's plans for marketing the game, PlayStation UK product manager Joe Palmer told MCV (via ) that highlighting the similarities--and differences--between Bloodborne and From's other major series, , is key. "[T]he Souls games are phenomenally popular, so ensuring that fans are aware of the common ground they share with Bloodborne is a vital part of our strategy," Palmer explained.

"However, it's not just the similarities with previous From Software games that we want to communicate," he said. "How Bloodborne differs from the Souls series will be at the forefront of our communications.

"Bloodborne provides a great chance for us to tap into a highly engaged audience and provide an invaluable contribution to PS4."

Sony's latest console hasn't had a huge number of triple-A exclusives as of late; February's was the first such game in some time, although its likely wasn't what Sony hoped for. What was expected to be perhaps the system's biggest PS4 exclusive of the year, , was recently . E3 is now just over two months away, so it's possible we could be hearing about some kind of replacement for the game before long..

Bloodborne launches in North America next Tuesday, March 24. If you're a fan of difficulty, its New Game Plus option . And if you both live in Denmark and are willing to donate blood, you can .

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