Nintendo Switch Production Doubled In Bid To Meet Demand, Says Report

Nintendo is reacting to the demand for Switch consoles by doubling the amount of units produced, according to a new report.

The Japanese company planned to manufacture 8 million consoles before the end of March 2018, states the Wall Street Journal (via GamesIndustry), citing "people briefed on the plans." That number has now been "at least" doubled to 16 million.

Though official Switch sales figures are yet to be revealed, Nintendo has stated that the hybrid device is the fastest-selling Nintendo console ever in the Americas, Europe, and Australia. One report said earlier this week that around 1.5 million Switch units were sold in the device's first week on the market, meaning it has nearly met Nintendo's first-month expectations of 2 million sales already.

Given the higher-than-expected demand, Nintendo now believes it can sell 10 million consoles in the next year. That demand has seen the Switch, along with its flagship game The Legend of Zelda: Breath of the Wild, run out of stock at many major retailers.

In addition, the Switch Pro Controller is seemingly impossible to find right now, while Nintendo still struggles to keep up with demand for the miniature NES Classic Edition.

Nintendo will be hoping to maintain--and meet--demand for the console throughout 2017, with major releases such as Mario Kart 8 Deluxe, Arms, and Splatoon 2 on the way relatively soon.


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