Xbox One was the best-selling console in the United States during September, Microsoft announced today, citing data from the NPD Group. It was also the top seller in the UK, per GfK Entertainment UK.
This marks the third month in a row that Xbox One has been the best-selling console in the US, breaking a long streak of the PS4 coming out on top that dated back to late last year. This began in July and continued into August, when the Xbox One S debuted.
That it came out on top in September is perhaps a surprise because Sony launched the new, slim version of the PS4 for $300. However, the announcement of the more powerful, $400 PS4 Pro in September may have depressed sales of the console as people wait for the new version to launch in November.
Microsoft also claimed that Xbox One was the only current-gen console to sell more this September than in September 2015 in regions like the US, UK, and Australia. Furthermore, Forza Horizon 3 was the best-selling first-party game, which was to be expected considering there were no other major launches from Sony or Nintendo for it to compete with. That qualification is mentioned by Microsoft likely because NBA 2K17, at the very least, outsold it.
The NPD Group's report will be released to the public next week.